The Beat

The Perks of Co-Marketing

The Perks of Co-Marketing

We’ve all heard the saying, “two heads are better than one.” Well that very concept is also true when talking co-marketing. In the world of public relations,…

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Recovering from Bad Press

Recovering from Bad Press

Some say there’s no such thing as bad press or that any press is good press. But that’s not necessarily true. Getting bad press can greatly damage a company or…

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Our Most-Used Online Marketing Tools

Our Most-Used Online Marketing Tools

We’ve talked before about navigating an industry that’s so quickly changing. Each time technology takes a step forward, marketing isn’t far behind, thinking how it…

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Social Media Breakdown

Social Media Breakdown

Time isn’t just valuable, it’s limited. So when you decide you’re going to embark on a social media strategy, make sure you define your goals first, then outline…

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A Polluted Marketplace?

A Polluted Marketplace?

In the days following the presidential election, a voice on talk radio said, “The marketplace of ideas has become polluted.” This was in reference to the…

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