The Beat

Recovering from Bad Press

Recovering from Bad Press

Some say there’s no such thing as bad press or that any press is good press. But that’s not necessarily true. Getting bad press can greatly damage a company or…

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Our Most-Used Online Marketing Tools

Our Most-Used Online Marketing Tools

We’ve talked before about navigating an industry that’s so quickly changing. Each time technology takes a step forward, marketing isn’t far behind, thinking how it…

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Social Media Breakdown

Social Media Breakdown

Time isn’t just valuable, it’s limited. So when you decide you’re going to embark on a social media strategy, make sure you define your goals first, then outline…

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A Polluted Marketplace?

A Polluted Marketplace?

In the days following the presidential election, a voice on talk radio said, “The marketplace of ideas has become polluted.” This was in reference to the…

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Breaking Bread, Giving Thanks

Breaking Bread, Giving Thanks

The holidays are a great time to truly reflect and think about what each of us is grateful for. I’m further reminded by the smiles on my kids’ faces—especially my…

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Define Your Personal Brand

Define Your Personal Brand

Simply put, brand is what your prospect thinks of when he or she hears your brand name. Apple is the most valuable brand in the world. According to Forbes, it is worth…

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