Saratoga Living Magazine hired Baker Public Relations to manage media relations for its “Saratoga Gives Back” issue release party, which was held at Putnam Place on December 12, 2019. Saratoga Living is the premier lifestyle media company in Saratoga Springs and the heart of New York’s Capital Region. The magazine covers food and drink, arts and entertainment as well as style and design.
The December giving back issue featured philanthropist and socialite Mary Lou Whitney on the cover. Whitney’s philanthropic initiatives and contributions to racing earned her the nickname the “Queen of Saratoga.” The cover was the only honor her estate allowed following her passing on July 19, 2019.
Within the issue was the first-ever “10 Under 40” list, showcasing the young adults taking philanthropy by the reins in the region. To read more about the “10 under 40” list click here. These young men and women were honored during the issue release party. Fifty percent of attendee ticket purchases went toward charities and non-profits based off the “10 under 40” list.
Saratoga Living’s Editor in Chief Richard Pérez-Feria outlined goals and expectations for Baker Public Relations such as informing the local press and public, and coordinating efforts before, during, and post event.
Baker Public Relations began its efforts by contacting and securing an emcee for the event, Subrina Dhammi from local NBC affiliate News Channel 13. The Baker PR team also organized calls and event logistics.
Baker Public Relations then drafted and distributed an advisory for the event to all local media. As the event approached, team members made follow-up calls to secure media attendance.
For media attention prior to the event, Baker Public Relations pitched local television stations such as Channel 10 (WTEN) and Channel 13 (WNYT). Weekend interview segments were secured with both stations, each talking with Saratoga Living’s Editor in Chief Richard Pérez-Feria. In preparation for the two segments, Baker Public Relations drafted and finalized talking points and provided images for appearance on set. A team member also attended the interviews and coordinated with media.
Baker Public Relations also pitched and secured coverage by The Saratogian for the night of the event. Team members attended the event, coordinated with the reporter from The Saratogian and provided additional information for the piece, which was published shortly thereafter.
Saratoga Living was appreciative of the amount of media coverage received, which included 39.4K in online readership and over 200 people at the issue release party.