NYSANA

www.nysana.com

In January of 2018, the New York State Association of Nurse Anesthetists engaged Baker Public Relations to help appeal to the New York State Legislature to support New York Governor Andrew Cuomo’s bill granting Certified Registered Nurse Anesthetists (CRNAs) full scope of practice. This provision would ultimately allow CRNAs to practice to their full scope based on their education, training and experience while saving hospitals millions of dollars and making anesthetic care more accessible. Modeled in part after the Nurse Practitioner Modernization Act of 2014, similar education policy has been enacted in New York for other advanced nursing specialties, including Nurse Practitioners and Clinical Nurse Specialists.

In working with NYSANA’s lobbyist, Diane Frazier of Elk Street Advisors, Baker Public Relations’ president and CEO, Megan Baker, diligently (since the legislature was already in session) developed a 90-day strategy that included digital advertising, media relations, public affairs, marketing material development and social media. We landed interviews with Capital Tonight, WNYT , Legislative Gazette, POLITICO and secured Op-Eds and Letters-to-the-Editor, written by Baker Public Relations. Our team, led by Megan Baker, created ad content, negotiated ad buys and oversaw all ad coordination. Additionally, we produced videos highlighting a Capital Region CRNA and Board-Certified Plastic Surgeon.

In November 2018, Baker Public Relations planned and executed a successful Opioid Forum on behalf of NYSANA. We brought together healthcare professionals and those who work on the front lines for a panel discussion to address opioid abuse and how the community can come together to avert it. Moderated by Assemblyman John T. McDonald III (108th Assembly District), who owns and operates Marra’s pharmacy, the panel also included Dr. Amesh Adalja, senior scholar, Johns Hopkins Center for Health Security; Albany County Sheriff Craig Apple and Lon Fricano, BA, EMT-P, president of the Heroin Epidemic Action League (HEAL) in Auburn and Cayuga County.