Marketing & Public Relations
Noble Gas Solutions was founded in 1940 as Albany Welding Supply Co., Inc. and has grown over the years to become one of the premiere Gas and Welding Equipment Distributors in the United States. Noble Gas Solutions offers a full line of industrial, medical and specialty gases, as well as a comprehensive line of welding and industrial supplies.
Noble Gas chose Baker Public Relations initially to assist with a rebranding effort in 2010. As the company evolved, Noble Gas Solutions was in need of a new identity that resonated externally with its customers and vendors, as well as internally with the company’s staff. This initiative included the development of a new name and logo, new marketing collateral, new website, video production, social media strategy, and planning and execution of a launch event where the new logo was unveiled on a gas storage tank.
Baker Public Relations conducted a messaging session and developed key messages that today serve as the foundation for the company’s communications. We drafted product sell sheets, case studies and helped implement a marketing-to-sales process that was instrumental prior and following the rebranding.
Media outreach played a significant role in the rebranding. Baker PR secured placement in the Albany Business Review, Times Union, Capital Region Chamber of Commerce, Poughkeepsie Journal, and the Saratogian. Additionally, we secured placement in industry trade publications such as Specialty Gas Report, Welding and Gases Today online, and CEN Manufacturing’s blog and more.
Our relationship with Noble Gas continues today on a project basis. We work collaboratively with its in-house marketing team to increase visibility and awareness through media relations.