Event Management, Media and Public Relations
Integra Optics, a company delivering cost-effective network solutions and high performance optical equipment, engaged Baker Public Relations in 2015 as they were preparing to unveil their new office and public event space. The company, and its subsidiary, IntegraLED, are housed inside a remodeled airplane hangar on the grounds of Albany International Airport.
Baker PR was tasked with planning and publicizing an open-house event in the summer of 2015, as well as driving media interest in the growing company and its unique office space. We performed outreach to local dignitaries and business leaders, securing their participation in the open house ribbon cutting. The event was hugely successful, drawing guests for food and cocktails in the hangar’s main public venue space adjacent to the airport’s runways.
These outreach efforts continued after the event itself, with Baker PR securing media coverage in the Times Union, Troy Record, and Time Warner Cable News. On-going coverage has also appeared in the Albany Business Review. Baker PR also scheduled Congressman Paul Tonko (NY-20), a member of the Democratic Committee on Energy and Commerce, to tour Integra Optics and IntegraLED’s facility and meet with the company’s management team.
Baker PR continues to work with Integra Optics on a project bases, recently securing a feature piece in the Albany Business Review on an exploratory partnership with one of our past clients in the technology field, nfrastructure. Integra Optics is now focusing on its international expansion as the company just opened a headquarters in Sao Paulo, Brazil and continues to be ranked among America’s fastest growing private companies.