Marketing, Public and Media Relations
Fitness Together is a one-on-one fitness studio in Latham, specializing in crafting personal nutrition and exercise programs for its clients. As agency of record since 2012, Baker PR has worked with the studio on an integrated public relations and marketing campaign. Baker PR has positioned Jenny May Clermont, owner of Fitness Together, as an authority on health and wellness issues in the local media.
Through strategic media pitching practices, Baker PR has driven attention to Clermont and her staff, both is print and broadcast media. Through these efforts, we have secured media placements for Fitness Together in the Times Union, Albany Business Review, Troy Record, 518Life Magazine, Club Industry, News10, Time Warner Cable News, CBS6, WNYT.
To build up philanthropic image for the studio, Baker PR publicized a number of community initiatives on Fitness Together’s behalf, including Pushups for Troops, a winter undergarment drive, and charity events for a variety of causes. Baker PR conducted outreach to community event organizers, securing partnerships for Fitness Together. In February 2015, Fitness Together partnered with the Cystic Fibrosis Foundation’s Albany Stair Climb.
Baker PR has produced a number of promotional materials for Fitness Together, including advertisements and brochures, email marketing, social media and blogs posts, op-eds and videos. In an effort to drive revenue, Baker PR implemented an email marketing campaign centering on Fitness Together’s Corporate Wellness program in which Albany Medical Center employees participated.