Public Relations, Social Media, Marketing
Complexions Spa for Beauty & Wellness is a full service day spa with locations in Albany and Saratoga Springs, NY. As agency of record since May 2009, Baker BR has helped build Complexions’ brand, and increase awareness of Complexions’ Gold Level LEED® Certification, green practices, expansion and new treatments and services.
Baker PR has tailored a comprehensive PR campaign to include traditional PR, social media, marketing, in-store promotions, and advertising. Publicity events have included hosting Bravo’s Real Housewives of New York and New Jersey, Men’s Night, jockeys from the Saratoga Race Track, as well as an annual Earth Day celebration in which customers receive tree seedlings.
Our initiatives have helped elevate spa owner Denise Dubois as a go-to source for industry related news and topics. Today, Denise enjoys speaking and presenting on both a local and national level.
Baker PR secured favorable placements in both local media and industry trade publications including Day Spa Magazine, Skin Inc., Salon Today, Massage Magazine, Jetson Green, Times Union, Saratoga Living, The Industry Source, Troy Record, NY1 News, TreeHugger.com, WNYT, Time Warner Cable News, WTEN, The Albany Business Review, TALK1300, and more.
Award-wise, Complexions was awarded Times Union’s 2012 Best of the Capital Region, Capital Region Living Magazine gave Complexions honors in 2010, 2011 and 2012 for Best Day Spa, Best Massage, Best Manicure & Pedicure and Best Men’s Barber. In 2010, Complexions was named Small Business of the Year by the Albany-Colonie Chamber of Commerce. On a national level, Complexions was awarded Top Honors for Best of the Best Salon/Spa from The Industry Source Magazine.
In September 2012, Complexions Spa for Beauty & Wellness completed a 2,300-square-foot expansion at its current location, bringing the total spa’s square footage to more than 10,800. It also marked a milestone anniversary, celebrating its 25th year of providing clients with exceptional spa and salon services.
Baker Public Relations planned an anniversary event to thank Complexions’ loyal clients and commemorate the joyous occasion. As Complexions Spa is Gold LEED® certified, we wanted this to be the underlying theme for the evening, so Complexions invited special guests to celebrate in style with an invitation only “Green Carpet” event.
More than 100 people attended the 25th anniversary celebration with cucumber infused martinis, ice sculptures, healthy and nutritious hors d’ oeuvres, music, free select spa services, etc.
Baker PR managed all aspects of planning and event execution, including social media contests, invitation design, guest list development, commemorative anniversary logo design, food & beverage selection, décor, swag bag items, photography contract, vendor outreach, and more.