With the assistance of Baker PR, BURGERFI opened its first Capital Region location in August 2015 in Latham, N.Y. The national burger chain is known for its fresh, all natural, quality ingredients. The ownership team consists of Bill Lia Jr., Michael Lia and Vincent Lia of Lia Auto Group partnered with Angelo Mazzone of Mazzone Hospitality, together known as Burger Ventures, LLC.
Baker Public Relations was retained by Burger Ventures, LLC to create public awareness, secure advertising placement and buys, plan a grand opening event, ribbon cutting and collateral development for the Latham location. We also developed a comprehensive social media campaign, gaining BURGERFI Latham hundreds of Facebook likes within weeks of opening.
Prior to its public opening in Latham, Baker PR planned a media tasting event for local food writers and bloggers. This generated positive buzz in publications such as the Times Union, Albany Eats, All Over Albany, The Simple Treat, Albany.com, 518 Bites & Sites, WGY, Fly92, B95, News10, WNYT, CBS6 and Time Warner Cable News.
Following the media tasting was a Friends and Family Night, attended by more than 600 people. Baker PR compiled guest lists and invitation mailers and handled general event logistics.
Media coverage at the Grand Opening ribbon cutting event included Times Union, Albany Business Review, Daily Gazette, Saratogian, Saratoga Business Journal, Spotlight News, Time Warner Cable News, CBS6, WNYT, WGY, FLY 92.3, Albany.com, Albany Eats, FussyLittleBlog, AllOverAlbany, The Simple Treat, 518 Bites & Sights, and more.