Public Relations, Marketing & Public Affairs
Baker PR is agency of record for the Albany Capital Center, a $66.5 million modern convention center in downtown Albany managed by SMG. Pre-opening efforts included media outreach, development of marketing collateral, community awareness and planning of events centered around construction milestones in advance of the facility’s opening in March 2017. Baker PR successfully planned and executed a topping off and beam signing ceremony in July 2016 attended by nearly 100 guests including elected officials, stakeholders, community leaders, and tradesmen to mark the completion of the steel frame construction phase.
Prior to our most recent engagement, Baker PR worked with the Albany Convention Center Authority (ACCA) on a project basis from 2010 to 2013 to promote the then-proposed convention center. Baker PR obtained third party endorsements for the project, authored bylined articles on behalf of the ACCA, and unveiled a 3D model of the Center designed in partnership by two Albany High School seniors and Hamlin Design Group.
Our efforts have secured placements in the Trade Show News Network, Venues Today, Meetings Magazine, New York Real Estate Journal, WNYT, Time Warner Cable News, Times Union and the Albany Business Review.
The Albany Capital Center, combined with the Empire State Plaza, The Egg, and Times Union Center forms the Capital Complex, the largest meeting and exhibition venue in upstate New York offering more than 159,000 square feet of event space.