Mask Up, Saratoga

In the spring of 2020, the City of Saratoga Springs sought a public relations partner to develop a strategic, multimedia marketing campaign aimed at increasing the awareness, education and enforcement of the New York State Mask Mandate for public safety...

Malta Stillwater EMS

In its 60th anniversary year in 2021, Malta Stillwater EMS celebrated decades of life-saving service to central Saratoga County. The agency was also faced with a new challenge: a public referendum over whether to establish an ambulance district for the Town of Malta....

The NRP Group

As a premier builder of upscale and affordable apartment housing in 15 states across the eastern and southern United States, The NRP Group is a highly respected developer of living spaces accessible to all. The company maintains offices in 14 major cities, including...

SUNY Schenectady

Since 2017, Baker Public Relations has served as the public relations agency of record for SUNY Schenectady County Community College, commonly known as SUNY Schenectady. The agency’s involvement with the College has ranged widely, including driving and developing a...

The PR Trends that Dominated in 2022

And what to look out for in 2023  Each industry is subject to trends that influence operations, and public relations is no different. With the ever-increasing reliance on the internet and conversations that happen there, it’s clear to see which topics were reigning...

Consumer Directed Choices Delivers Gifts with a Personal Touch

Nonprofit meets its “adopted” family and delivers holiday cheer funded by employee donations ALBANY, N.Y.—This year, like every holiday season, a family was “adopted” for the holidays by Consumer Directed Choices(CDChoices), a nonprofit corporation providing payroll...

Quality PM, Inc. Reveals Newly Renovated Showroom

Bethlehem, N.Y.—Quality PM, Inc. Property Management and Contracting, a Capital Region renovation and construction firm with more than 15 years in business, opened their newly renovated showroom at a ribbon cutting hosted by the Bethlehem Chamber of Commerce on...

Why thought leadership is an important PR strategy

Establishing a client as an industry expert with unique insight will always be important in helping to build brand reputation and credibility, driving audience growth, promoting business-to-business marketing and securing status as a trusted go-to source for prominent...