Kindred Wine Bar

Kindred, located in downtown Saratoga Springs, N.Y., is a restaurant that focuses on delivering quality wine and fine dining in a friendly and casual atmosphere. It makes wine accessible to all guests, even those that don’t consider themselves wine connoisseurs. Owned...

Unlocking the Power of Digital Advertising Algorithms

10 Best Practices for Effective Targeting In today’s digital age, the success of any marketing campaign relies heavily upon the efficient use of digital advertising algorithms. These algorithms have revolutionized the way businesses reach their target audience,...

The Strategic Comms Plan Behind Taylor Swift’s Midnights

“What if I told you none of this was accidental” -Taylor Swift, the song Mastermind from the album Midnights  Taylor Swift is a well-known mastermind of commanding her audience’s attention and engagement. Her most recent album release, 2022’s “Midnights,” was rolled...

When ‘No Comment’ is still a comment

On Thursday March 30, 2023, Donald J. Trump became the first former U.S. President indicted on criminal charges. The following morning, Friday March 31, President Joseph R. Biden was asked by the White House Press Corps about the historic indictment and answered with...

Roll with Us

In December 2021, the Saratoga County Office of Emergency Management tasked Baker Public Relations with designing an expansive recruitment campaign for volunteer firefighters at more than 30 fire departments across the county. Volunteer staffing at some of the...

Mask Up, Saratoga

In the spring of 2020, the City of Saratoga Springs sought a public relations partner to develop a strategic, multimedia marketing campaign aimed at increasing the awareness, education and enforcement of the New York State Mask Mandate for public safety...