Barry Wygel

Media Strategist & Senior Account Executive |

Barry Wygel -

Barry is a natural storyteller through and through. With a New York state Emmy nomination under his belt for the anniversary coverage of Tropical Storm Irene, he spent six years as a television reporter for Spectrum News in Albany before transitioning to the field of public relations. While in news, Barry covered a wide range of stories and trailblazed a popular weekly segment called “Wygel at Work” where he visited local businesses, trying his hand at different jobs often bringing a tongue-in-cheek style of humor to his audience.

As media strategist and senior account executive, Barry develops and implements marketing and public relations initiatives for agency clients in a broad range of industries including healthcare, real estate, hospitality and lifestyle. He specializes in media relations and designs effective local, national and trade media campaigns that include both social media tools and traditional media relations. Barry is also skilled at video production and multimedia campaigns.

Barry, a Capital Region native, is a graduate of Shenendehowa High School and SUNY Oswego, where he received a degree in journalism with a concentration in broadcasting and double minors in history and political science.

When he isn’t in the office, chances are Barry is in the sky piloting an airplane with his wife, Carolyn. The two live near Saratoga Lake and raise chickens for their farm fresh eggs.