Le Marche Vert
Event Coordination & Media Relations
Le Marche Vert, French for "The Green Market," is located in downtown Troy. It offers a host of organic goods including fresh from the farm produce, artisan cheese, smoked meats, freshly prepared pastas, peasant bread and gourmet groceries at affordable prices. Also, the new market was constructed with a combination of recycled materials and new lighting technology.
Le Marche Vert came to Baker PR to organize a grand opening event, increase visibility and promote award-winning Executive Chef Larry Schepici. Baker PR immediately began a tactical media campaign. Our strategic approach included coordinating a ribbon-cutting ceremony, designing an invitation, writing speeches, organizing press kits, preparing a targeted guest list, arranging for political attendees and garnering media attention.
Through print, radio and television, Baker PR was able to promote Le Marche Vert's grand opening and peak interest from the community. Coverage has included the Capital Region Business Review, Times Union, Our Towne Magazine, Troy Record, Schenectady Daily Gazette, Capital Region Living, 810 WGY, Talk1300, WNYT and Capital News 9.
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