"The First Annual Eco Show was a hit. Baker Public Relation's talent and professionalism is unmatched in this market."
- Peter Muscanelli, Host of The Eco Radio Network


"Megan and her staff are top notch professionals. Their dedication and commitment shine through in their work."
- Sanford Horowitz, Developer & Hollywood Producer



Communication is Everything. Your Message, Our Commitment.

Case Studies

Fusion Spa

Event Coordination & Media Relations

 

Fusion Spa is a luxurious, state-of-the-art medical day spa in Slingerlands staffed by board certified physicians. Fusion Spa offers a variety of services not available at most spas in the area, as well as traditional spa treatments with an expert eye toward improving overall health and well-being.


Fusion Spa looked to Baker PR to redesign its website, raise awareness and help build the spa's male clientele. In response, the Baker PR team launched a solid and creative media campaign, planning a grand opening celebration, writing creative press releases and drafting pitch ideas surrounding health issues. Additionally, Baker PR redesigned the spa's website to make it easier to navigate, to increase the website's searchability, better promote the spa's services and treatments and target male clients. In conjunction with the media campaign, the Baker PR team launched a holiday advertising campaign using a combination of online and radio advertising to help Fusion Spa boost profits.


Exposure ranged from the Capital Region Business Review, The Delmar Spotlight, The Metroland, Fox23 News DayBreak, WNYT Forum 13, WNYT Live at Noon, Capital News 9 and 95.5 The River.
From November 2007 - February 2008, Baker PR garnered a total of 54 minutes of television news coverage for Fusion Spa.


Baker PR's consistent and strategic exposure helped to build awareness in the Capital Region and brand the physicians as experts in the community.