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Case Studies

The Jonathan Carey Foundation

Media Relations & Community Relations

 

The Jonathan Carey Foundation is a non-profit organization dedicated to increasing awareness and fighting for the protection and safety of children who are developmentally disabled, abused, orphaned, abandoned or otherwise vulnerable. Also, The Foundation advocates for changes within the mental health care system. Jonathan Carey, who was mentally challenged and autistic, died at the age of 13 in February of 2007 while in the care of two health aides from O.D. Heck Developmental Center in Niskayuna. Both men were charged with manslaughter.

 

The Jonathan Carey Foundation partnered with Baker PR to raise awareness for the organization's First Annual Walk. In less than two weeks, Baker PR helped plan the benefit walk, line up guest speakers and secure sponsorships. The event was covered by all local news media and more importantly, The Jonathan Carey Foundation raised nearly $20,000.

 

Additionally, Baker PR wrote and strategically placed a public service announcement for parents Michael and Lisa Carey in regard to a deadline for Jonathan's Law. The PSA was aired by WCBS in Manhattan, WNYT, FOX23 News, Capital News 9, News10 Now in Syracuse and R-News in Rochester. Also, Michael Carey was interviewed by Talk 1300's Paul Vandenburgh. Baker PR succeeded in getting The Carey's message heard throughout New York State.

 

Baker PR continues to work with The Jonathan Carey Foundation pro bono to raise awareness in the community and among top policy makers.