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10 Best Practices for Effective Targeting In today's digital age, the success of any marketing campaign relies heavily upon the efficient use of digital advertising algorithms. These algorithms have revolutionized the way businesses reach their target audience,...

“What if I told you none of this was accidental” -Taylor Swift, the song Mastermind from the album Midnights  Taylor Swift is a well-known mastermind of commanding her audience’s attention and engagement. Her most recent album release, 2022’s “Midnights,” was rolled...

On Thursday March 30, 2023, Donald J. Trump became the first former U.S. President indicted on criminal charges. The following morning, Friday March 31, President Joseph R. Biden was asked by the White House Press Corps about the historic indictment and answered with...

And what to look out for in 2023  Each industry is subject to trends that influence operations, and public relations is no different. With the ever-increasing reliance on the internet and conversations that happen there, it’s clear to see which topics were reigning...

Establishing a client as an industry expert with unique insight will always be important in helping to build brand reputation and credibility, driving audience growth, promoting business-to-business marketing and securing status as a trusted go-to source for prominent...

Is your Instagram page in need of some updating? Having an Instagram is like having another page to your website. People go to your profile to meet you! It is a place to showcase your brand, participate in a culture, and advertise your product. We could talk about...

There came a time when I knew I no longer wanted to work in TV news. I lost my appetite for it. As I was trying to figure out what the future might hold, one thing I knew for sure, I did not want to work for a PR agency. I felt that agency life equated to representing...

Do you have a Crisis Communication’s team set in place on behalf of your business? Having a Crisis Communications team is essential to ensure a resilient organization. When done correctly, a crisis plan works to reduce reputation damage and litigation risk. Your...

TikTok has quickly become one of the most popular social media applications over the past two years by roping users in to its “For You” page feature that curates and targets videos directly to your liking. This creates a huge advantage for small businesses looking to...

Holiday planning in the middle of summer may not make sense at first thought, but the holidays are a crucial time for all your product-based clients as they are counting on you to put them on the map! Gift guides are a powerhouse marketing strategy; however, the...

In honor of Social Media Day, we dive into the impact this revolutionary way of communicating can have on your business. As we gear up to celebrate Social Media Day on June 30th, let’s take some time to understand how social media has changed our everyday lives and...

2022—another year of uncertainties. This means another year of uncertainties for the public relations industry. Publicists and communication experts are no strangers to the changing landscape of this business. We are used to adapting to what the industry throws at us....

Your Association Lacks Internal Communication? Here’s Why:   Having well-organized and clear internal communication is vital for any association’s success. It is nearly impossible to manage any external business if internal issues arise.  Associations face a unique...

In celebration of National Marketing Day, we are sharing our top five trend predictions for this year.   Technology within the communications realm changes at the speed of light. As marketers, it is our job to ensure our tactics, tools and techniques are parallel...

Influencer Marketing  Influencer marketing may sound like a twenty-first-century term, however, this marketing strategy has existed since the 1930s. Coco Chanel is recognized as one of the first to successfully execute influencer marketing as we know it...

“It can take 20 years to build a reputation, and only five minutes to ruin it.” – Warren Buffet In today’s world, crises can be very unpredictable, fast moving and paralyzing to an organization. If you share too little, you may raise suspicion. If you share too much,...

There are many moving parts when it comes to planning an event. Whether celebrating the opening of a new building or inviting the community to commemorate years of service as a local business, it is crucial that the event runs smoothly. Here are a few tips to start...

Remember your first day as an intern? Deciding what to wear, what to say and what you can bring to the table to set yourself apart was probably front of mind.  It is an exciting opportunity to dip your toe in the “real world” off campus, find out what...

EMILY: There are a lot of questions television reporters get from the public…  No, we don't have our hair and makeup done for us.  Yes, most will write, shoot and edit their own stories.  And no, most reporters don't get nervous on camera.  GEOFF: Emily and I are both...

Just as the advent of social media allowed companies and brands to connect directly with their customers in the 2000s, video has become the proven way to expose your brand, build customer loyalty and interact in a fun way. The ability to livestream on all major...

Spring has arrived and with it a boost in moods and desire to be outdoors. The change from a dreary and cold winter to a bright and blooming spring can invigorate even the coldest of spirits, but how can public relations (PR) professionals take advantage of the new...

"Websites will promote you 24/7, no employee will do that." — Paul Cookson  Let that sink in.   Redesigning a website is no easy feat. It takes many hours of research, content development and design reviews before a site is ready to launch. Throughout the...

Periodically, something comes along on the internet that captures the attention of the country and invites all those willing to participate to join in. There was the Ice Bucket Challenge, The Git Up dance craze, Gangnam Style, Lip Dubs, Planking — we could go on and...

If you’ve followed our blogs over the past couple years, a recurring theme has been the increasing importance of including video in your public relations efforts. People are visual learners and video has been proven to capture attention more effectively than print and...

‘Tis the season for holiday shopping! Are you on the hunt for thoughtful and unique gifts? The Capital Region is full of innovative small business owners and talented makers creating items that everyone on your shopping list will love.   It’s more important now...

Say hey to Dylan! Dylan is a junior at Hobart College, pursuing a degree in communications and marketing. This winter break, he is spending time with the Baker Public Relations team virtually, learning the ropes and how to succeed as a PR professional.   Question:...

Have you heard a saying or question that brought back memories of a certain time or place? What if someone asked you a question regarding being thankful? Most minds would flash back to the scene of sitting around the festively decorated Thanksgiving dinner table....

Black Friday is known for its hot deals that draw huge crowds of people. So, what happens now as The Centers for Disease Control and Prevention classifies “shopping at crowded stores just before, on or after Thanksgiving” as a high-risk activity to avoid?  Shifting...

As part of our business philosophy, we are constantly researching and working to understand how clients and customers want to connect with brands and businesses. It is valuable information that we use to advise our clients as we put together their public relations and...

Trader Joe’s is a unique player in the grocery industry. The private label retail chain is reputable for its fresh format and gourmet and organic food options. Not to mention, there’s truly no other place like it. Where else are you greeted by friendly employees in...

  Say hey to Silmija! Silmija is a Siena College Marketing Major with concentrations in Digital Marketing and Human Resources. Q: Where did you grow up?  A: Clifton Park, N.Y. Q: Why are you pursuing communications/public relations/marketing?  A: I chose...

Have you noticed a change with our InfluenceHER episodes? That is because InfluenceHER has turned virtual! Rather than stopping production due to the pandemic, we decided to roll with the changes.  In case you don’t know, InfluenceHER is a video podcast produced...

One of the biggest joys we have throughout the year is helping some of the amazing nonprofits we have here in our local communities. This year though has been incredibly tough to watch as the postponements and cancellation emails have come in for the all the galas and...

Whether you’re formulating a long-term or short-term plan, hiring a public relations firm such as Baker Public Relations can help shape your business for the future. This is especially true as we face uncertainty. Public relations services are incredibly important...

Baker Public Relations offers an internship program for high school and college students each semester to mentor young professionals. Even though this year has been quite unpredictable for higher education, we still have the capability to teach the next generation of...

You’ve probably heard it more than a handful of times since phasing back into normalcy after the pandemic began: “It’s so nice to see you again.” Well, here it is one more time. Our team at Baker Public Relations can’t wait to see all our clients and area...

Google Ads, when executed properly, is a foolproof way to gain traffic to your website. The advertising platform allows you to target your ideal audience via search, display, video and shopping ads.   Here are five reasons to utilize Google Ads in your marketing...

In the past hour or so, you most likely turned on the television or swiped through social media. Right? You were looking to see if there were any updates about the coronavirus pandemic and how our state is handling the situation. Has our region met the criterion to...

Every industry is impacted by the current health pandemic. When it eases, we all will be facing a new normal. Businesses will need to adapt to a post-pandemic way of life. Many states are beginning to lift restrictions, and people are facing lifestyle changes they’ve...

Have you ever heard the phrase, “small words have big meaning?” It’s true.   A simple sentence can contain an immense amount of meaning. So, as we continue to social distance for our community's health during the COVID-19 pandemic, we want to...

The last couple of weeks have not been easy. The coronavirus pandemic is rapidly evolving. The guidance from state and federal officials is shifting and updating daily. Misinformation is rampant on social media. Therefore, it is more important than ever to communicate...

In our last Baker Public Relations blog post, we wrote about how you can effectively use videos to appeal to consumers. But some key elements, technology and equipment are needed in order to do so.   So, let’s talk tech with our Media Strategist and Senior Account...

Video has become an even more important tool in the public relations arsenal. Whether it is content for a newsletter, a social media post or a video blog, more and more eyeballs are glued to screens looking for content to consume. Baker Public Relations offers an...

There’s nothing better during the winter than curling up by the fire with a good book. We asked our Baker Public Relations employees what books they have recently read and why others should read them in 2020. We decided to share what they said for one of this month’s...

Hard to believe another year has gone by. Time for those pesky New Year’s resolutions. People are heading to gyms, working on their finances, and much more. Everyone wants to reach their set goals for the new year, 2020. While many goals are personal, have you thought...

Life doesn’t pause when you have to start holiday shopping. Follow this Capital Region Gift Guide to make it a little easier to find unique gift ideas, courtesy of Baker Public Relations. Spa Day at Complexions: From body wraps and massages to facials and pedicures,...

It is a goal for many organizations and companies: long-term success. As Baker Public Relations looks at this idea, the concept of business growth is at the forefront. Our communications firm is embarking on a new adventure. So, we thought it’d be a good time to share...

New technology is being introduced every day, and as a business owner, you want to keep up with these evolving tools, and use them to your benefit. That is where multimedia comes into play. What is multimedia content? It is the action of using more than one medium of...

No, this is not a trick. Just a treat! Halloween is quickly approaching. Whether you own a bake shop or a car dealership, there is a lot your business can do when it comes to the spook-filled day. So, we at Baker Public Relations thought this would be a good time to...

There are many facets in planning and executing a successful public relations campaign. Having a PR professional on your team can help you find a targeted approach that works. However, achieving your initial PR goals may take up to a year. Once you’ve decided that you...

Baker Public Relations is excited to announce a new video podcast series called “InfluenceHER” debuting on July 16. Megan Baker, president and CEO of Baker Public Relations, will sit down to chat with the Capital Region’s most interesting female influencers every...

Storytelling As public relations professionals, we are trained to always seek out and execute the most up to date PR tactics in order to provide our clients with cutting-edge ideas and tools to help them reach their target audience. While it’s important to incorporate...