The Beat

Halloween Marketing: How to use the Spooky Day to Benefit Your Business

No, this is not a trick. Just a treat!

Halloween is quickly approaching. Whether you own a bake shop or a car dealership, there is a lot your business can do when it comes to the spook-filled day. So, we at Baker Public Relations thought this would be a good time to share tips on how to boo-st your business.

  • Dress Up Your Business: Using the holiday to decorate your company’s building can draw in customers. You can also ‘dress up’ your social media page to draw their attention. You can do this by creating Halloween-themed posts or just editing your biography section. For instance, you can transform your Instagram profile by using a similar dark-colored template for all of your graphics and photos. You can even jazz it up by adding a post description that follows the Halloween theme. (This can be used for all holidays)
  • Host An Event with a Local Non-Profit: Who doesn’t love a good Halloween party? A smart way to market your business is by teaming up with a local non-profit to host a themed event. You can put together activities like bobbing for apples or crafts for the kids. Market your business by having your public relations team design posters and signs with your logo. And the best part of it all, you’re helping out a great cause!
  • Hand Out Branded Promotional Products: You can create seasonal promotional products with a Halloween theme. Products can be as simple as redesigning your business card for the month of October, or handing out trick-or-treat bags with your logo on them at specific events. You can always team up with Baker Public Relations to come up with a creative item that makes the most sense to your company.

In the end, the day – filled with goblins, ghouls, and ghosts – is a way to get creative. This ultimately can grow your outreach and success.

If you want more posts about Halloween, check out our ‘Which Halloween Candy Could Use A Little PR?’ blog post.