The Beat

Five Reasons You Should be Using Google Ads

Google Ads, when executed properly, is a foolproof way to gain traffic to your website. The advertising platform allowyou to target your ideal audience via search, display, video and shopping ads.  

Here are five reasons to utilize Google Ads in your marketing strategy:  

Platform Size 

How many times have you used the phrase Google it? Maintaining a 87.35% share of the search engine market, Google is where people are searching for solutions to their problems. Hence, you can be where your audience is when they are looking for you. 

Precise Targeting 

Google breaks down ad targeting in various ways to specifically target your ads, including:   

  • Keywords are specific words relevant to your business that are used when customers are searching for you. 
  • Demographics break down your target audience by age, gender, household income, etc. 
  • Frequency chooses when and how often the ad is displayed.  

These methods allow you to connect with an ideal target audience, ensuring that marketing dollars are spent on individuals who are more likely to want your product or service.  

Cost Effectiveness 

With Google Ads, you have full control over your budget. There is no minimum cost, and with the costperclick method, you only pay when someone clicks on your ad. There are clearly outlined budget caps, so you will never pay for more than you want. Additionally, you have the option to cancel at any time.  

Currently, many businesses facing financial challenges brought on by COVID-19 are shrinking ad budgets and lowering bids. This makes Google Ads less expensive for the time being, making this a great time to test a campaign.  

Ease of Measurement  

Measure results and return on investment quickly and easily with reports available on the platformYou will know when someone clicks on your ad and follows through with purchasing a product. Google Ads include the ability to monetize conversions for a more informed ROI. Once you know which ads perform the best, you can reallocate spending to maximize results.  

Remarketing 

Remarketing, also referred to as retargeting, allows you to engage with users who have previously interacted with your website or advertisement. This enables you to promptly reach a prospect who viewed your website and is moving to a competitor’s website. This helps remind customers to return to your site to follow through with a conversion. Remarketing is also a good method to gain brand awareness.  

Google Ads is a valuable tool to give your business a boost, regardless of your budget. Interested in launching a campaign? We can help! Connect with us today