The Beat

Benefits of Working with a PR Firm: Partnerships

One of the biggest benefits of working with a PR agency is the contacts. A professional PR firm has access to the most influential members of the media. With that, come limitless connections. Making these connections and creating partnerships is something only a public relations agency can do when compared to traditional marketing and advertising.

A partnership is when two like-minded brands team up to essentially scratch each other’s back, whether it is for an event or another type of promotion.  It is a strategy used in a PR campaign to reach more people outside of the brand’s usual audience.
A partnership with another like-minded brand or organization can also help your company garner trust. When sharing resources and efforts, a partnership will help save time and money. A partnership is mutually beneficial, so both parties can experience a worthwhile return on investment.

In the age of social media, influencer partnerships are becoming wildly popular. Partnering with an influencer gives your brand direct reach to get your message out. Compensation is either paid or trade, access to services or products.

Another benefit of working with a PR agency is not only the external connections, but the internal ones. Something that may take time and research to find a good partnership match can be done almost seamlessly with your brand’s exact vision and mission in mind.