ALBANY, N.Y. – Baker Public Relations is proud to announce the addition of Saratoga Harness Horseperson’s Association (SHHA) to its diverse roster of lifestyle brands. SHHA represents the interests of owners, breeders, trainers, drivers and caretakers of Standardbred horses. Its goal is to promote the welfare of Harness Racing in the United States and Canada with special regard to Saratoga Springs, N.Y., now in its 76th season of live harness racing.
“SHHA wants to keep this nostalgic sport front and center and growing in popularity. Fans are in it for various reasons, the majesty of the horses, thrill of gaming, affordability as a recreational activity and the all-around fun and enjoyment it brings to people of all ages and families,” said Tom McTygue, president, Saratoga Harness Horseperson’s Association. “We look forward to working with Baker PR to help us tell our story and spark new interest in harness racing.”
Baker PR will serve as strategic partner to SHHA, implementing a marketing and communications strategy that highlights SHHA, its members, and harness racing in upstate New York.
“We are honored and excited to be working with SHHA,” said Megan Baker, president and CEO, Baker Public Relations. “We are confident that we will raise SHHA’s brand visibility and we look forward to bringing harness racing locally to the next level.”
The Saratoga Harness Horseperson’s Association, Inc. is an organization of owners, breeders, trainers, drivers and caretakers of Standardbred horses, dedicated to promoting the welfare of harness racing in the United States and Canada with special regard to the Saratoga Springs, New York area. SHHA provides guidance on governing authority, changes, rules and regulations and cooperates will associations conducting harness race meetings. SHHA advises on all aspects affecting the interests of the Standardbred horse and general wellbeing of horsemen and women as well as the employees of stables racing at Saratoga Casino Hotel. Saratoga Harness track, located at the Saratoga Casino Hotel, marks its 76th season of live racing in 2017. For more information on SHHA visit www.shharacing.com.